Primary Mark
Full Color
Primary branding throughout the museum, storefront, editorial features, and executive presentations.
Filenames
- ddc-master-crest-full-color.png
Executive Brand Standards
The Master Crest.
The official DDC Master Crest is the permanent visual identity of the Dirty Diamonds Consortium ecosystem. It unifies every collection — DDC Museum, Loaded, Forge Labs, RCIB, SiteKeeper, Cartier K, and DDC Legacy — while allowing each to preserve its own voice.
This page is the single source of truth. All future branding decisions defer to the assets shown below.
Primary Mark
Full Color · Dark Surface
The Anatomy
Every element earns its place.
- Crown & Diamond — Sovereignty. The refined product of pressure sits at the apex.
- Octopus — Reach across eight domains: HSA, IRA, 401(k), Roth, Stocks, Real Estate, Crypto, Ownership.
- Wheelbarrow of Diamonds — Labor carrying value. The founder's mark — always earned, never given.
- Laurels — Honor and endurance. Recognition earned through discipline.
- Banner — Dirty Diamonds Consortium. Archive the culture. Rep the movement.
- Est. MMXIX — 2019. The founding year, sealed into the record.
The Asset Package
Nine versions. One identity.
Use the correct variant for the surface.
Dark Applications
Monochrome — White
High-contrast applications on dark surfaces, cinema-grade video overlays, and single-color merchandise.
Filenames
- ddc-master-crest-monochrome-white.png
Print Applications
Upload Pending
Monochrome — Black
Single-color print, embossing, engraving, and any surface where black ink on light stock is required.
Filenames
- ddc-master-crest-monochrome-black.png (upload pending)
Light Backgrounds
Upload Pending
Inverse
Editorial layouts, magazine features, gallery placards, and any presentation on ivory or off-white surfaces.
Filenames
- ddc-master-crest-inverse.png (upload pending)
Scalable UI
Upload Pending
Vector · SVG
Responsive layouts, retina displays, animated overlays, and any interface element that must scale without loss.
Filenames
- ddc-master-crest.svg (upload pending)
Overlays & Marketing
Transparent PNG
Marketing graphics, social composites, video lower-thirds, and any layered artwork where the surround must show through.
Filenames
- ddc-master-crest-full-color.png (transparent-ready)
Apparel & Stitched
Upload Pending
Embroidery
Hats, hoodies, jackets, and premium apparel where stitch density and thread color must be pre-defined.
Filenames
- ddc-master-crest-embroidery.dst (upload pending)
Premium Print
Upload Pending
Print / Poster
Posters, packaging, hangtags, labels, museum placards, and premium print materials requiring CMYK color separations.
Filenames
- ddc-master-crest-print.pdf (upload pending)
Browser & PWA
Favicon · App Icon
Browser tab, mobile home-screen icon, PWA install, and any 32×32 to 512×512 platform icon slot.
Filenames
- ddc-master-crest-full-color.png (used as favicon)
Variants marked Upload Pending currently render from the Full Color or Monochrome White master while their dedicated files are prepared. The identity, proportions, and symbolism remain locked to this official design.
The Ecosystem
Seven pillars. One mark.
The Master Crest is the parent identity for every collection under the Dirty Diamonds Consortium. Each pillar carries its own voice, product, and audience — but every pillar deploys under this mark.
DDC Museum
Archive the culture. Rep the movement.
Loaded
Multiple streams, one mission.
Forge Labs
Innovation. Leadership. The future.
RCIB
The Red Halo Universe.
SiteKeeper
Facility ops. Built for the field.
Cartier K
The music. The story. The artist.
DDC Legacy
Founder's collection. Timeless.
Usage Standards
Executive rules.
Do
- Use the Full Color mark on dark surfaces as the default. This is the primary DDC identity.
- Use Monochrome White when working on video, cinema-grade dark stages, or single-color merchandise.
- Preserve minimum clear space equal to the height of the crown around the crest at all times.
Don't
- Recreate, redraw, re-render, or AI-generate new versions of the crest. Always use the uploaded files.
- Recolor the crest outside of the approved Full Color and Monochrome variants shown here.
- Stretch, skew, rotate, or apply distortions. The mark must render at its native proportions.
The Standard
The Master Crest is the permanent identity of the Dirty Diamonds Consortium ecosystem. Every future asset, campaign, product, and collaboration defers to this mark.